Why one home sells in Adeje and another sits

DOM Tenerife · Insight

Homes in South Tenerife are still selling — but not all of them. When a property sits, it’s usually not the market’s fault, it’s the listing. Today’s international buyers shortlist online from abroad, in five languages, and with more properties to choose from they compare harder than they have in years. Here is what we’re seeing this July at DOM Tenerife Real Estate.

The market is exposing lazy listings

The homes selling quickly share four traits: realistic pricing, immaculate presentation, professional photo and video, and multilingual marketing. The homes struggling share four too: poor photos, overpricing, one portal in one language, and a "list it and see what happens" attitude.

Bottom line: marketing, preparation and pricing matter more than ever. Sellers who ignore that usually watch their home sit, reduce the price, and ultimately sell for less than they could have with the right strategy upfront. Who you hire matters: we market every home in five languages to buyers across Europe — and we know exactly what they compare.

Your local market insight — South Tenerife, July 2026

Average asking price in Adeje is around €4,600 per m² — the highest in the province. Prices across the Canary Islands rose roughly 14% year on year, and about 1 in 3 homes is bought by an international buyer. Yet buyers have grown more selective: well-priced, well-presented homes still sell fast; the rest sit.

Buying in Tenerife? Your checklist

Get your NIE number early. Budget around 10% extra for taxes and fees — 6.5% ITP on resales, 7% IGIC on new builds. Expect a reservation deposit to take the property off the market. Hire an independent lawyer (we know trusted firms). Plan currency exchange early, because rates move budgets. And if you’re buying to let: new builds carry a 10-year holiday-rental ban.

July’s featured home

This July we’re featuring Solum by AEDAS Homes — a frontline luxury residential just 35 metres from the Atlantic in Playa San Juan. Apartments with 2, 3 and 4 bedrooms, large terraces and views to La Gomera, with infinity pools, gym, sauna and concierge, from €890,000. As official sales partner we arrange private visits at the on-site sales office — explore Solum here.

DOM Tenerife – Buy safely! Buying, selling or investing in South Tenerife? Reply to this article’s newsletter, follow us on Instagram (@domtenerife) or contact us directly: +34 673 560 035 (WhatsApp) · mail@domtenerife.es